Beginnings

Beginnings

THE GENESIS OF A REMARKABLE LEGACY

In 1974, in Kolkata, Mr. Rajendra Bagrecha—a young man with vision—stepped into the enchanting world of diamonds. With an eye for detail and a deep sense of purpose, he taught himself the art of diamond grading.

By 1988, he had established a flourishing wholesale business in Delhi's iconic Chandni Chowk, becoming one of the most trusted names in solitaire diamonds. The journey was never just about trade—it was about creating a name people could trust.

AMAYRA

IN 2010, THE NEXT CHAPTER BEGAN.

With a global perspective and refined design sensibility, Mr. Sanjay Bagrecha, the son of Mr. Rajendra Bagrecha, co-founded AMAYRA Fine Jewellery alongside his father in 2010. The brand marked a transition—from trade to artistry.

With its first boutique in Greater Kailash 1, M Block Market, New Delhi, AMAYRA by Bagrecha Gems redefined what fine jewellery could be: soulful, bespoke, and rooted in legacy. Joined by his younger brother Mr. Rahul Bagrecha, and later Ms. Pooja Bagrecha, the brand has grown into a family-driven house of creativity, perfection, and innovation.