About Us


Amayra - a completely family-owned business - was birthed from a legacy that goes decades back, the founding stones of which were laid by Mr. Rajendra Bagrecha.

With a straightforward yet incredible vision: "Jewelry for the soul, from the soul”, Rajendra Bagrecha's son Sanjay Bagrecha took on the reins and diversified from precious gems trading to jewellery making.

Over 49 years, they have slowly and gradually carved their niche and developed expertise in jewellery making techniques.

The brand AMAYRA was born in the year 2010 and ever since has been creating masterpieces one after another using only superior quality diamonds and gemstones. Apart from providing handcrafted Jewellery to retailers and the most discerning clients, the firm also manages its sales through channel partners and impeccable services worldwide. For that special design, the complimenting precious stones are sourced from different parts of the world and brought together to create timeless pieces.

Amayra offers a wide scope of selection in popular gems, current and chic just as conventional and ethnic, combined with elevated requirements of virtue and administration.

The word ‘AMAYRA’ means ‘eternally beautiful’ in the Greek language. A name that is inspired by natural grandeur, with an innovative sensibility, and exceptional luxury. The label offers jewellery with modern design ethos, exquisite craftsmanship built on an authentic lineage. Timeless and yet relevant for a new generation. An unconventional approach to fine jewellery made for the modern woman.

Amayra Boutique

AMAYRA boutique is about imagining, dreaming and creating, to give shape to exceptional jewellery. It is one of a kind designer boutique in India where you can not only buy the jewellery but can also experience and see the whole process from conceptualisation of a product to its sales everything takes place under one roof. New and innovative designs are constantly created and re-imagined, to blend the timeless with the contemporary.


International Presence 


AMAYRA has exhibited at many prestigious international jewellery shows across the globe – New York, Miami, Las Vegas, UAE, Qatar, Kuwait and Bahrain to name a few. The brand represents quality and provides impeccable service worldwide.

Mission For Amayra

Amayra has supported its client’s trust and surpassed their desires all through. In the foreseeable future, through its recorded substance, Amayra Jewellery plans to foray into the Indian Gems & Jewellery Market as an immense and impressive contributor. The Bagrecha family has goal-oriented plans for Amayra Jewellery, with a Pan India nearness having both retail uber showrooms and assembling activities.

Amayra as a company will likewise attempt fares of gems to existing markets yet, in addition, investigate other potential remote markets in the exact not so distant future.