Story-duplicate
OUR STORY
This is BAGRECHA GEMS
Born from brilliance, Perfected over generations.
For over 50 years, Bagrecha Gems has stood for unparalleled craftsmanship, refined luxury, and exceptional artistry in fine jewellery. What began as a passion for rare diamonds in the heart of Kolkata has evolved into one of India's most respected names in not just gem sourcing & Jewellery design but a complete end to end fine jewellery brand - from sourcing to designing to manufacturing to the final masterpiece. Each piece has a story to tell.
AMAYRA by Bagrecha Gems was founded by Mr. Rajendra Bagrecha, whose unwavering devotion to craftsmanship set the foundation for the brand. Carried forward by his son, Sanjay Bagrecha, it has flourished over the decades with an enduring commitment to authenticity and finesse.
Every AMAYRA creation reflects our values—unwavering attention to detail, ethically sourced rare gemstones, and masterful artistry honed through generations. With a unique selection of classic-meets-contemporary designs, AMAYRA embodies the spirit of bespoke fine jewellery: elegant, evocative, and eternally relevant.
The name "AMAYRA" translates to 'eternally beautiful' in Greek—a reflection of timeless elegance. Inspired by the magnificence of nature, it embodies grace that is both powerful and serene. More than just a name, AMAYRA represents a philosophy: beauty that endures, craftsmanship that speaks of heritage, and designs that resonate with sophistication across generations
History & Heritage
THE ORIGINS OF AN EXCEPTIONAL LEGACY
The Foundation
WHERE LEGACY MEET VISION
#amayracares
A Courtesy Initiative by AMAYRA Fine Jewellery
At AMAYRA, we believe jewellery is not just owned—it's cherished. To care for what you pass down and celebrate all that you are, we now offer personal assistance services.
Complimentary Jewellery Cleaning
Visit any of our stores for a free professional cleaning of your AMAYRA jewellery. Because heirlooms deserve attention.
Birthday Surprise
Own an AMAYRA piece?
Register your birthday with us and receive an exclusive gift card and a special surprise on your special day. Because every sparkle deserves to be remembered.
Engraving Thursdays
Introducing Engraving Thursdays – visit us every Thursday for complimentary engraving and personalization on your Amayra piece. Your story, etched in elegance.
#amayracares
Thoughtful touches, timeless treasures—only at AMAYRA Fine Jewellery
& gift wrapping
& exchange
jewellery